ALPHA Retro Trucker Hat

Hat Collection — ALPHA

Step into your power. The ALPHA is more than a hat—it’s a statement of authority and style. Featuring our puffy embroidered lettering, every bold, slab serif letter rises from the structured crown with depth, dimension, and undeniable presence. It’s a design built to be seen, remembered, and respected.

The Design
The font used on ALPHA is a heavy, slab serif typeface with geometric precision and block-like serifs. It communicates strength, leadership, and elite status—reminiscent of legacy brands, military insignias, or high-end fashion labels. Minimalist, assertive, and commanding, it pairs perfectly with our advanced puffy embroidery technique, making the letters pop with a tactile, three-dimensional edge that can’t be ignored.

Product Description
Crafted for comfort and style, the ALPHA six-panel trucker cap features a breathable mesh back and structured front panels to maintain its classic shape. The mid-profile crown provides the perfect canvas for the puffy embroidery to shine. With a Permacurv® visor, matching undervisor, and adjustable closure, this cap offers a flawless fit for head circumferences 21⅝″–23⅝″ (54.9 cm–60 cm).

• Fabric: 26% cotton, 74% polyester

• Mid-profile cap with a low-profile embroidery area

• Structured six-panel cap

• 3.5″ crown (8.9 cm)

• Hard buckram front panels

• Mesh back for breathability

• Permacurv® visor with matching undervisor

• Plastic adjustable closure

• Head circumference: 21⅝″–23⅝″ (54.9 cm–60 cm)

For those who lead, command, and elevate their look—the ALPHA is your crown. Bold. Structured. Unapologetic.

Size guide